I don't want this thread to die. It's given me some good ideas in the past, like good schedules, swiss brackets, and amateur brackets. After heading Alabama's organization of TOs for a year and running 10 tournaments in 5 different cities, I feel pretty confident in giving some more feedback for running local tournaments.
It's been said before, but TOs really are the backbone of the community. Given that, new TOs should understand that they have to play an active role besides just hosting events. For example, I still recommend a TO invest in a website for your state or area. Ours has worked out pretty well in indexing important information and creating hype for our players.
Having a deep connection to the local community also can make it easier for you as a TO. I understand that a lot of TOs get fatigue from running tournaments, and I used to get the same thing honestly, but I don't anymore. I don't get exhausted because I found help. I don't know who does this already, but everyone who hosts regular events should do it. The secret to finding help was contacting other organizers in the state or area.
Now, in AL we have a particular advantage because the top organizers are already in an organization together, but regardless of that, all the AL TOs got together and came to an agreement that we would all run every event together as a team. That means instead of 1 to 3 people running the tournament, we have 12 helpers with a head TO making the decisions. This is so useful; I really can't stress it enough. Everyone has learned how to run TiO, how to take money, how to sign people up, how to call out matches. It lets us all have a chance to go play and practice before the tournament starts. It also has made us all more organized and given us more experience in running efficient events. Looking back, I can't imagine that we used to have 2 or 3 people running an event alone.
The other secret to this is actually letting other people help you. As TOs, a lot of us are self-starters and don't like to trust other people with important tasks, but doing it all yourself is horribly inefficient. Train different people to do it (under supervision) and see which people you think you can trust to get it done. If you do what we did, other TOs are extremely reliable because they have experience and because they want to help make the event good. Delegating was probably the hardest skill I ever had to learn, but it was also the most useful.
Speaking of cooperation with other TOs, be sure to talk and schedule your tournaments far in advance with other organizers, and try not to put them only a week apart. AL has gotten to the point where we schedule our events months in advance and each one is 2-3 weeks apart. It's glorious actually because we don't have to compete with each other later, and it guarantees we don't go too long without a tournament. We are currently scheduling events for September through November. The main thing to take away is that you can schedule farther than a month ahead of time, and it makes sense to coordinate with other people in the state or region who host events that draw the same players.
Finally, don't let anyone **** with your schedule once the event has started. I'm sure other TOs can confirm, that people will sweet talk you, guilt you, and try to get you to postpone Brawl singles or doubles or that Smash 64 side tournament for "just 30 minutes." This is a trap. I had an organizer once, nice guy btw, who postponed Smash 64 until all the players for it showed up. It was supposed to happen at 10:30 and ended up starting at 12. Everything else started later as a result, and we almost got thrown out of the venue for going over. My rule has and probably will always be, if you are late, you have to call ahead, and I will only give you a 15 minute grace period because you called ahead. If an event doesn't have enough players, offer to do a round robin tournament with the players who are there, and if they aren't interested, just cancel it. Players will arrive late, they will go out to eat and forget that they are holding up the tournament, they will decide that they are going to bottleneck pools by waiting to play all their matches at once. All of these things make tournaments go past time and ensure that you get kicked out of the venue before GF is over. If you want to finish, you have to be a bit of a hard*** about these things. As long as you gave them the schedule, they shouldn't be able to blame you for starting the tournament at the correct time without them.
ALSO, I have a few fundraising experiments I want to run during our 3rd season of tournaments in AL. I'll have to get back to you guys with how they go. The main goal for me is raising gas money for our players to go to larger OoS tournaments and possibly for people from OoS to come to ours. One idea is to have a fun side event with like a $4 entry and no pot, purely a fundraising side event like Project M or Mid Tier tournament. Another idea is to take 10% of the pot out of each of our 5 tournaments during the season in order to raise money. Finally, we talked about contacting the fighting game community and letting them set up tournaments at our events as long as we get a small percent of the pot and their players pay venue fees like everyone else. Any leftover venue fees could go to said gas fund. We will probably try all of those ideas and see which ones are the most successful.