Yeah. In this modern age, you can target the way you market things to a particular publication, region, and market. In theory, everything you put into a game is marketing, from music, to stages, and of course characters. Thus, if you are going to have to have someone present an article for your game in, say, Maxim magazine, then yeah a lot of these character designs make sense. But if you are just going to want some general ads for very general websites, I'd argue than only showing scantily clad women is selling your product short if you at all have faith in it.