- Nov 15, 2007
But they said that it didn't come with other highly searched characters in the same way with those 4. This didn't debunk a algorithm thing?
I already made posts about this. It's like some of many people getting matches that they didn't plan for with their ads, because they didn't use their tools proplerly. Here's the post i linked but maybe people didn't look at..
[...] here's my problem: my boss won't let me increase our budget, so I'm doing what I can with what I have, but now I'm starting to lose valuable clicks to people making searches completely irrelevant to my ads. For example: today I got a broad match on my keyword. The keyword was "life web". The match? "tngtong_cpl cam". I can't spend $25/day for these clicks when my daily budget is $50.
Here this person is saying that they made the keyword as life web, and the engine made it match to something like tngtong_cpl cam even though it had nothing to do with his ad.
The answer to it is about using the tools like for more exact matches and using negative keywords if someone notices words that bring it up that shouldn't:
The first think you need to do is to understand the different keyword types and use mostly exact match keywords.
Next, you have to put negative keywords to work for you. If you open AdWords and click on the keywords tab, you will see a sub-tab called Search Term Report. Click on the that and you will see what searches had action on them. Find all of those searches that you do not want and add them as negative keywords by checking the box next to them and then clicking the add as negative button above the list.
With these things done, you will less and less bad clicks. Then you will want to put Google Analytics and Google Search Console to work in digging into the metrics and actions to see how to dial in things further. And you will want to make sure your ads and landing page are well-structured so that you are sending a clear message about what you offer. [...]
The main point is that it's normal for people to get words that link to their ads when it shouldnt, especially if they haven't honed their ad campaign.
Just because they hadnt found more than 4 characters that linked it yet doesnt mean it's all that would've. And there's still the other stuff that managed to link it too, beyond those characters.