Smash is the most popular combat sport, more popular than boxing, UFC or other forms of MMA, or even the WWE - especially since the latter been toned down in recent years, while Smash has not. Also unlike WWE, the storylines driving Smash fights are 100% real - this has been confirmed by David Geffen, music mogul and the public face of Smash, in several interviews, so feuds and friendships are all real in Smash. Geffen, however, is merely Master Hand's puppet, and only the residents of the Smash Mansion know of Master Hand's existence, Master Hand being the true mastermind of Smash, and are barred from disclosing his existence or that of his brother Crazy Hand to the public, fearing a PR nightmare.
Smash has been a popular sports television staple since 1999 as well. Initially, it was to be small-time and aired only on an ad-hoc network of local stations in the Pacific Northwest. But soon, it exploded into massive popularity, and was picked up by NBC as a tape-delayed lead-out from Saturday Night Live. After two years, the network grew suspicious of SSB's business dealings, and so, Smash moved to CBS to coincide with Melee's launch, now airing live on Saturday nights (in the Eastern and Central Time Zones) opposite SNL on NBC (to drive a stake through their former network's heart). Smash adopted a more hardcore image at that time, since Melee was to get a T rating. The TV-14 rating for Smash on TV has been standard since (there are 100 bleeps in a typical broadcast). For the Brawl era, ESPN was the main broadcaster, with a weekly program on the cable channel and monthly primetime specials on ABC. With Sm4sh out now, Smash is now cable-exclusive for a year, ESPN renewed their deal, but now airing a Friday night program, and Fox Sports 1 airs a Saturday night program, with the option to place specials on Fox after a year. And since the move to NBC, there have also been pay-per-view events.