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That isn't a good marketing decision if you were to ask me. If you want an example, look at Street Fighter V.Real mood hours:
Smash:
"I'm going to keep adding DLC characters to keep the game going for as long as I can/want to." ~ Sakurai.
Animal Crossing:
"We need to delay it a bit to improve it."
Metroid Prime 4:
"We weren't happy with it, so we're starting from scratch."
Pokemon:
"**** WE GOT TO GET IT OUT BY NOVEMBER TO MEET BLACK FRIDAY!"