Another big issue about the gender of the videogames characters is oversaturation...
I don't mind INTERESTING straight white cis males, there are a couple, of very cool and interesting ones in modern gaming such as Geralt or Joker.. or....(Damn, my mind memory is slow today, let's assume there are a couple more) but if you ask me between a boring male protagonist or a boring female protagonist, i will choose female boring protagonist mosty because i'm sick to death of male boring protagonists...
A good example is spring man... noone is asking for spring man because it's great character arc or it's stellar personality, people ask for an arms rep mostly because they liked arms, they like the gameplay possibilities, they want teh originality or the uniquness of it, or they want the fresh faces and pretty colors.
And when you get a guy that it's designed to be the "white dude" of the game Is by oversaturation, that we are oversaturated of protagonists that are just "white dudes" because thats the most "neutral" (It's not) it's not hard to understand why characters like ribbon girl, Min min or twintelle are waaay more popular (specially twintelle) than springman.
This is mostly due to the assumption that male is the "default" template which means is teh one that will connect with the biggest ammount of players. this is obviously changing little by little, but this is a sexist notion that does more harm than good. not trying to demonize people that think like that for a lot of us, is part of our sexist culture (i have to go to great lenghts to not think of duck hunt duo as a "him" even if there is nothing in teh character that is gender coded and for all purposes, is a gender neutral character, unlike Banjo and kazooie which are clearly gender coded)
Still, there is an interesting ammount of gender neutral cast in smash (most of the pokemons, ROB, PP, Duck Hunt Dog) and if you count male/female characters as gender neutral you got a couple more.
Anyways, of my top 5 most wanted characters, 2 are females (Morrigan and Edelgard) 2 are gender neutral (Frisk and Chosen Undead) and one is a bishonen, (Alucard) but i want none of them to fill quotas, i want all of them for both their characters and their games, but is true than just having a female lead immediatly make you stand out more. if just because of the army of generic bland white dudes "neutral" protagonists out there. Variety is an important factor in deciding teh roster, this is known by sakurai thats why we have a friggin plant.