He tried pretty hard in Brawl.
"Hey instead of making a game filled with good concepts, let's make a game with bad concepts. You know, like focusing all the development time and funding for this multiplayer-centric franchise on single-player modes with limited replay value, online gameplay and servers that hardly work, gameplay mechanics like tripping and footstool hopping that add nothing, balance that is worse than any smash game before, lighting that is weird, tinting that looks like Gears of War, character models that are kind of creepy, and stages that are flat out bad. EVERYONE WILL LOVE IT, BECAUSE NINTENDO!!!!
Oh, and we cut Mewtwo, too, because he's too popular."