If Ridley isn't playable, Sakurai should just reveal that and let it be over with. Dragging out a character disconfirmation is the opposite of hype-building. It's hype-deflating for anyone who was eagerly anticipating.
To be honest, now is the perfect time to reveal Ridley (or anyone else highly wanted) as non-playable. People will have some time to get over it, he can reveal another character or two in May to soften the blow, and then E3 will drop the hype-bomb with nothing to drag it down.
People say that April was nothing but filler pics but, to be fair, the Direct gave us about 5 months worth of PoD info in less than an hour
We also got those press releases. In fact, we got a total of 619 screenshots from the three press kit sets, plus the 50 screenshots on the five new character pages.
But I do think it would've been better to save some of those pictures, namely the ones that revealed info that wasn't in the Direct, to show for PotD. It keeps the hype up to keep the information flowing, rather than dumping it and then stopping.