Piracy
Introduction:
This is going to be a topic about Piracy. Of course I am talking about "Information Pirates", not "Jack Sparrow" type pirates. (For future reference, note my use of capitalization) It will be different than my other "Intellectual Property" thread in the respect that it will be far more specific. This thread will not include the topics of Trademark and Patent law. It is going to be concerned almost exclusively with Copyright law, and more specifically within that topic about Piracy. IE: Not about Remixing, Fair Use rights, DMCA provision specifics, etc...
I am a Pirate, and so are many of you reading this. The following discussion will describe in detail exactly what that means, what the history of Piracy is, why I am proud to be a Pirate, and what needs to be done.
History
Every story has a beginning. The story of Piracy does not begin with Napster, and it does not end with the Pirate Bay. In order to fully understand the arguments that will follow (and the arguments of my opponents), you must see in in the light of proper context. These stories will help you understand exactly what it means to be a Pirate.
Throughout the following stories, I want you to recognize and pay attention to the following patterns:
- An established group has a working model for business
- Disruptive Invention and Innovation Occurs
- The establishment resists the innovation
- The establishment either adapts to the innovation and profits, or does not adapt and is replaced
One: The Phonograph
At the birth of the 20th Century, one of the biggest forms of entertainment in America was
Vaudeville. It was an interesting mix of song, dance, animal acts, etc... You might consider it a cross between a concert and a circus.
Vaudeville had a very workable business model. They charged admission. Obviously, in order to enjoy a Vaudeville show, one must be sitting in the stands! And for a very long time this system worked. Many very popular, very creative, and very influential acts came out of Vaudeville.
The a man by the name of Thomas Edison came about and invented a little machine called the Phonograph. It was a machine that allowed the operator to record sound and then later play it back again.
The establishment was now shaken to its core. If you recall, the Vaudeville model revolves around being able to charge admission. With the invention of the Phonograph, people could listen to entertainment in their own homes and never pay the Vaudeville entertainers a dime! Naturally, the entertainment industry fought back against this new disruptive technology and cried out saying that these phonographs would destroy creativity.
One man, John Phillip Souza even made this testimony to Congress in 1906:
John Phillip Souza said:
These talking machines are going to ruin the artistic development of music in this country. When I was a boy...in front of every house in the summer evenings, you would find young people together singing the songs of the day or old songs. Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cord will be eliminated by a process of evolution, as was the tail of man when he came from the ape.
This is an important quote, and we will return to it again later.
Of course the phonograph did not kill creativity, but rather gave birth the the Record Industry. Of course what else should we expect? That Vaudeville remain the predominant form of entertainment for the rest of human history? Of course not, at some point it must come to and end. And so it did.
Two: Hollywood
This story doesn't fit exactly in with the rest in terms of theme, but it's worth telling.
Thomas Edison later went on to creating lots of other important inventions than the phonograph. One of the other things that he did was make patents of lots of new innovative ways to record video. Technically he didn't invent it himself, but it was manufactured in his factories, and marketed in his name: The Vitascope. This was technology that allowed the user to make a movie. They could record video, and then later play sound on top of it.
But one thing that Edison did was keep a very close eye on his patents. Nobody was allowed to use Thomas Edison's patents without his expressed consent, and after giving him a hefty sum of money.
So a group of film Pirates did not like this and thought that they could do much better with Edison's technology but couldn't afford to pay him. So instead they fled to the west coast of the United States and began to make movies illegally using Edison's patents. But America was a very big place in the early 1900's and Edison didn't have much of a way to enforce his legal rights.
These film Pirates went on to settle an entire city based on ripping off Edison's patents and others' ideas to make a profit out of it. The city was named Hollywood. The leader of the film Pirates was named William Fox, who would later found the Fox Film Corporation. (And later, 20th Century Fox)
Three: Pirate Radio
It is now the mid to mid-late 1900's. The established entertainment industry is the Record Industry. They have a workable business model selling plastic disks called Records. They record music and other forms of entertainment onto these disks, an then they sell them out to others.
But then a new technology came along: Radio. Now, technically radio communication was not invented in the mid 1900's, but that's when it became largely commercially viable. Before that time, radios were enormous bulky things that a normal consumer couldn't possibly afford.
At this time, radio stations started popping up. They took music from the record industry and played it over the airwaves.
The Record Industry thought this was just terrible, and that it must be stopped! They called these radio stations "Pirates". And in fact, the term "
Pirate Radio" still exists today.
After all, they were "stealing" music created by the Record Industry, playing it over the airwaves, making a profit, and not giving a dime back to the Record Industry. Naturally this disruptive new innovation must be stopped!
But it was not to be that way. Legally speaking, the record industry had every right to shut down these Pirate Radio Stations. But common sense prevailed. A world in which there are radio stations is far preferable to a world in which there is not. The law was amended to allow these stations to exist, and a whole new form of entertainment arose from it.
Four: Cable Television
Music was not the only thing that wound up getting broadcast over the airwaves, but video too. The television was a very popular form of entertainment and of course is still today. But there was a time when in order to watch TV, you had to tune it into a radio signal being broadcast. An entire industry was built around this.
Then a new technology came about: Cable Television. This story is remarkably similar to that of radio stations. People began getting their TV signals not over airwaves, but rather through a wire to their house.
The operators of Cable Television would literally take the signals from radio TV and put it out over the wire (and add their own content, too).
The entertainment industry was furious! Again called these stations "Pirates", and again the term "
Pirate Television" remains. The current industry tried desperately to shut down these clearly illegal operators.
But it was not to be. The law was again amended to allow cable television operators to exist. Because a world where cable TV exists is preferable to one where it does not. Even if it means the loss of profits by the establishment. As we all know, cable TV would wind up replacing radio broadcast TV
Five: The VCR
It is now (appropriately) the year 1984, and video entertainment was a boom. The majority of households owned a television and the entertainment industry profited greatly by being able to serve content to these boxes.
But then a new invention came around. Sony Corporation had just spent a lot of money developing the Betamax. For those of not alive in 1984 (I wasn't!) the Betamax was the first form of the VHS tape. It's essentially the same thing, but VHS would later take over, and then be subsequently replaced by DVDs.
What the VCR allowed someone to do was to record video off of a television and later watch it at their own discretion whenever they wanted. Why, this was heresy to the entertainment industry! Someone is trying to sell a device whose sole purpose is to make copies of copyrighted content?!
The then Chairman of the MPAA, Jack Valenti (The Motion Picture Association of America) even made this statement to congress in 1982:
Jack Valenti said:
I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.
And this went to court in the very famous
"Sony Betamax" supreme court decision. Universal Studios and Walt Disney Corporation sued the Sony Corporation for selling the Betamax.
But yet again, common sense prevailed. Not only did the VCR not destroy the American film industry, but it sparked an entirely new industry. Billions of dollars were later made by buying and selling VHS tapes. Creativity flourished, and the "rights" of the copyright holders were correctly and justly ignored.
Six: The United States of America
I saved the best for last. Chronologically, this should go first. But it's most important.
The United States of America was founded as a Pirate nation. During the Industrial revolution, America was able to maintain its progress as much as it did by completely and blatantly ignoring the copyrights and patents of other countries. It was official US policy just to take and "rip off" any patents being used in Europe at the time. That way America could freely industrialize.
This, of course, upset Europe very much. Britain tried in vain to prevent the US from continuing this practice, by passing legislature such as the
Iron Act of 1750.
Failing to further prevent America from infringing on their patents and copyrights, European began to call Americans "
Jankes", a Dutch phrase meaning "Pirate". Americans would later take this name and mispronounce it into "
Yankee".
That's right, the word
"Yankee" itself means "Pirate".
Today
So today history again repeats itself. A new technology has risen which completely disrupts the current establishment. This technology is Bit Torrent over the Internet. It has revolutionized the way distribution is done. It is democratized, decentralized, and efficient. But the most important aspect of Bit Torrent is the mechanics of distribution.
Bit Torrent is unique in the respect that it reverses the dynamics of scarcity. Typically, the more demand there is for something, the harder it is to get. Even pure information can be scarce in this respect. For example, if 10 million people all tried to log into the Smashboards at once, the servers would crash. The words on this very page right now are distributed from a single source, and that source can only handle so much weight.
What Bit Torrent does is reverse this. The more demand there is for something, the
easier it is to get it. Scarcity for bits has thusly been eliminated. The only reason one cannot obtain a piece of data on the Internet over Bit Torrent is because it is so unpopular as to not have anyone sharing it.
But this disrupts the current entertainment industry. They cry foul and label us as "Pirates"! They say that this new Piracy is killing creativity, and that if left unchecked will destroy entertainment completely!
Opportunity and Innovation
But what they don't see is opportunity. It is true that the era of the DVD and the CD is over. What we are seeing is transition into a completely new form of business. It may very well be the case that we see a return to Vaudeville, in a way. We are seeing not just passive media, but
Social Media.
You see, one of the important differences between the Vaudeville star and the recording industry star was personal interaction with the fan. In order to be successful on stage, one must be charismatic. In order to be successful on records, you need to sound very well.
Interaction and charisma is already starting to see a rebirth in music and film through places like MySpace.com. Say what you will about the musicians present there, but there is a renaissance of artists popping up through the website. They accomplish this not purely by "sounding good" but by being friends with their fans. Connecting with them through more than just the music.
We see this with artists like Radiohead, Trent Reznor (of Nine Inch Nails), and a whole host of others. What they do is accumulate fans who love
them first, and their music second. I personally donate to both of those artists in the form of purchases and other means.
Just as some Vaudeville stars were not able to make the transition to records, some current artists will not be able to transition to the new form of media. This is not, however, the same thing as saying that creativity itself suffers. Not unless you think creativity also suffered from the invention of the phonograph, or the radio, or cable TV, or the VCR.
A Market Signal
One of the biggest things that Piracy is, is a market signal. Piracy is the consumers telling the industry that they need to do better. That the way they have been doing business for the last several decades is no longer sufficient.
For example, there is a clear demand for what many call "The Celestial Jukebox". This mythical device would be as small, trendy, available, and as accessible as an iPod. It would allow the owner to listen to any recorded audio work in history at the touch of a button. And it would allow the owner to donate a small sum of money at their discretion to the artist of the works they just listened to.
This device needn't be a myth, however. It is perfectly possible to make one! What is preventing the Celestial Jukebox from existing is not a problem of engineering, but rather a legal one. Copyright law simply does not allow such a thing to exist.
But a fruitful and workable economy can clearly be seen to be available from the Celestial Jukebox. Artists (especially of the type described above) will easily be able to make lots of money by accumulating fans over the device.
The problem is not that artists won't get paid, no. The problem is that the current established record industry plays no part in that future. The multi-billion dollar industry would be made almost completely obsolete by such a device. And so they fight to ensure that it never exists. Piracy is the fight to ensure that it does.
What Piracy is not
What Piracy is NOT is stealing. This claim that Piracy equates to theft is nothing more than a petty attempt to push aside everything above and simplify this entire topic to a single word.
Stealing is wrong. That much is obvious. Stealing is wrong because it deprives the original owner of something which they would have otherwise possessed. If you went onto my driveway and stole my car, that would be wrong. I would no longer have a car because of it! And that would be harmful to me.
But copying is not stealing. If you went into my driveway and made a copy of my car, I would be in no way damaged. In fact, if such a device existed that would allow copies of cars to be made, I would proudly place my car in my driveway for all to see and copy it! To deny someone something of value when it costs nothing to you is just plain rude. I think we all learned that lesson in Kindergarten, that it is a good thing to share.
Pirates are loyal paying customers. The myth of people downloading mounds of works and never paying a dime for anything is flatly false at worst, and hyperbolic at best. I personally own a huge collection of DVDs, purchased from a brick-and-mortar store. This is not a contradiction, this is the nature of Piracy. We do not want "everything for free". What we want is something better than what we have right now.
How you can get involved
The fight for Piracy has many battlefields. There are matters of law, social opinion, creativity, and technological works.
You can get involved politically by joining your local Pirate Party. Such as the
United States Pirate Party, or several
in Europe.
There are organizations involved with case law (as opposed to legislation) such a The
Electronic Frontier Foundation and the good old
ACLU that you can get involved with.
You can get involved socially by being open about who you are as a Pirate. (Such as by making convincing forum posts such as this one!) The media industry itself is the opponent here, so no mainstream media outlet will ever allow our side of the story to be told. Which is why this is all over the Internet, but nowhere on TV! People's opinions matter, and we want every one of them.
Piracy is a technological innovation. If you work in technology, it is important for you to make sure that what you do improves society. Technology is power in the information age. Concentrate your efforts on things that make us as a society more Free, as opposed to less Free.
And if you are an artist, make sure that you embrace and flourish in the information age. This can mean trivial things like interacting with fans on Myspace, it can mean doing drastic things like dropping a label and distributing your music yourself, and it can mean encouraging your fans to become literally involved with your work through remixing and hyperdistribution. Visit places like
Creative Commons and let it be known that you are not like the RIAA and MPAA.