You're right. The other goal is making characters people want to see playable become playable. How do you not see this? Although I'd love to see Ray, he's very niche, and looks alone aren't going to justify DLC costs. The reason I'm defending Inklings is because I find the 'save for the next game' argument to be absolute garbage. Hell, I don't even like them and I want them as far away from Smash as possible. However, I'm a teeny tiny atom in comparison to everyone who wants Inklings. Also, 'money and demand shouldn't be everything' Except Sakurai explicitly used the term fanservice. As in, to satisfy fans. How do you do that? Give them what they want. Before you try using 'art' as an argument, be honest, companies don't care if it's art, companies always have one goal and one goal only. To make profit