Okay, let's see what trend-breakers I could come up with:
No AT promotions: Either Waluigi, Shadow the Hedgehog, Ashley, or Isaac
Spirit events kill games' chances: Either Cinderace, Jill Valentine, Paper Mario, Monster Hunter, AoC Impa, Akira Howard, or Ring Fit Trainee
No double-dipping in the same pass (franchises, third-parties): Either Ninjara, Dr. Coyle, Sora, 2B, Lara Croft, Neku Sakuraba, Elma, Fiora, Melia, Master Chief, Battletoad, Lloyd Irving, Yuri Lowell, Velvet Crowe, Nightmare, Solaire, Chosen Undead, or KOS-MOS
Spirit events kill companies' chances if that's their first piece of content: Either Ryu Hayabusa, Kasumi, Lu Bu, Sol Badguy, or Ragna the Bloodedge
Okay, I'm starting to get tired of/bored with this challenge, so I'm gonna leave it at that.