Four Loko:
• Four Loko is sold in 23.5-ounce cans with either 6 or 12 percent ABV, depending on state regulations.
• It was introduced to the market in August of 2008 and today comes in eight flavors: Orange, Fruit Punch, Lemonade, Cranberry Lemonade, Uva (grape), Watermelon, Blue Raspberry and Lemon Lime.
Caffeine and Alcohol Equivalents:
• Four Loko has roughly the same alcohol content as wine and some craft beers, and far less alcohol by volume than hard liquor.
• A can of Four Loko also has roughly the same amount of caffeine as a tall Starbucks coffee. The Safety of Combining Caffeine and Alcohol:
• The U.S. Food and Drug Administration is examining the safety of combining caffeine and alcohol and, as part of this investigation, is looking into about 40 different caffeinated alcoholic products, including our products.
• We’ve complied with the agency’s request and have submitted a GRAS study showing that combining caffeine and alcohol is safe – a practice that is by no means new or novel.
• The FDA does not currently regulate caffeinated alcoholic beverages; the Alcohol and Tobacco Tax and Trade Bureau, (TTB), a division of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) does.
Flavored Alcoholic Beverages:
• Flavored alcoholic beverages are nothing new; today bubble gum, raspberry and blueberry vodkas are all on the market – all with several times the alcohol content of Four Loko or Four Maxed.
• Other, widely-accepted beverages, such as Mike’s Hard Lemonade, Twisted Tea and Smirnoff Ice, have similar flavors.
Our Cans:
• Our cans feature seven different warnings about the alcohol content and the need for an ID for purchase.
• Our ABV warnings are in a font as large as the federal government will allow.
• We were the first caffeinated alcoholic beverage company to ad “WE ID” tags to our cans.
• Four Loko’s can colors are no brighter or more appealing than the blue, red, and green labels of established beer brands like Budweiser and Heineken.