Unique Moveset + Moveset Potential + Wild Popularity + "Marketing"
More than what got Roy into Melee, despite not appearing in his game yet. At least was have a good idea of what the Inklings can do.
Ah. I totally agree with Unique Moveset and Moveset potential, they'd be a great addition. Wild Popularity is debatable, but I won't deny the popularity they have here. We don't know how well splatoon will sell, and we don't know how much Nintendo expects it to sells.
I've never understood how it's marketing. The inkling being in the base game would do more promotion to splatoon than inkling being a downloadable character behind a pay wall. Not many people would be exposed to the inkling as they would if they were in the base game. I feel like offering inkling with splatoon for free would mostly appeal to those who are interested in the game. If inkling isn't dlc and isn't offered with the game, those people would still buy the game regardless. So what's the point of taking time to develop this character( and it would take quite a while, this a brand new character, wouldn't be as easy as to bring in as it would a veteran.) that could very well be a hit or miss? I'm not saying this game will fail, I think it'll do great. But there isn't a guarantee that the inkling will bring in as much cash as others. I'm betting that they'll be in smash 5, if not dlc for this game.
I guess we'll have to wait for the second dlc confirmation sometime soon to start making more predictions. If it's a veteran that's revealed next, my stance on them won't change, but if it's a newcomer, their chances will increase for me personally.