Even the best players still get hit. Items are just not a true skill based thing.
Sure some items can be used in a skillful way, such as the fan. But for the most part they are just luck factor.
Still, in that situation, it's unfortunate that they weren't playing as agressively as the other player at that given point, or they would have been holding the hammer.
The best players are allowed to get hit. The best players should be allowed to lose for their mistakes too. There is a "best Poker player", and he loses sometimes.
How does Bowser beat the industructable Fox with his giant-slow-power? Maybe he could grab a Bob-Omb, run at Fox, and when he goes to put his reflector up, whamo, you chuck the bomb the other way and you forward smash him. You just don't encounter those kinds of situations in no-item play. Everybody just focuses on the horrible travesty's that could happen like a crate exploding or an item spawning too close to another player. A crate exploding and killing someone, well, that's
their fault for letting their damage get so high that the explosion would prove to be fatal, and also
their fault for deciding to attack when they did.
Any situation in Smash Bros. you can think of,
you put yourself there or
your opponent put you there because they played the match
better.
I watch no item games and they are entertaining. Especially when you watch the finals of a tournament and watch them use all their techniques as best as they can. I play them too, my friends love the Final Destination, No Items philosophy. I use Marth or Link and do just fine. That setting of play is just one of many ways that Smash Bros. can be played. Playing with items, there is a whole other layer to the game, more things to think about, more mistakes that can be made, and more punishment for playing shoddy. Sometimes this means quicker matches, so be it.
I stand by my comment. There should be two strands of competitive players. Or maybe 3. Or 4. The options and settings are there for a reason, you know.