The Wii U was obviously intended for the same demographic as the Wii, but they royally screwed up the marketing for the Wii U (most problems with marketing came from the console's name alone) so a lot of people from that demographic did not buy the Wii U, leaving most of the people who bought the system being the few hardcore Nintendo fans. After the first year or two of the Wii U being out; Nintendo finally got back to making games for Nintendo fans, though they don't seem to know what fans want.
I'm not sure if I've posted this yet, but maybe it needs posting again. It's unconfirmed and has a lot of "my dad works at Nintendo", but it does explain a lot of things. Take it for what it is, with a massive grain of salt.
Here we go again.
>people thinking it's SJWs at it again
There's more to it than that. Let's go back in time, to shortly after the Wii launch. Nintendo is at the top again thanks to their new strategy of targeting the casual market. Of course we all know that this wouldn't last, and eventually the Wii would begin to crash in it's final years. The audience it brought in began to move over to smartphone games.
Nintendo of Japan realized this, and made the bold choice to go back to the enthusiast market. Trying to jump into the mobile market would require too much restructuring and money, and would weaken the Nintendo brand. This is also why NoJ went all out on hiring platinium and other third party developers to make games on the system.
Nintendo of America, on the other hand, is running a completely different playbook. They think there's still a chance to reclaim the Wii audience. They want that family friendly casual image to be maintained. That means nothing but casual games, party games, and the Nintendo icons of Mario, Link, Kirby, etc.
This split is casing a huge internal war between the executives and investors between the 2 branches. It's also why it's been such a huge struggle to get certain games to release outside of Japan. NoA doesn't want these games to taint their image, nor do they want them since it's not the audience they want. And when NoJ does pressure them into localizing them, they cut them down drastically to make them as uncontroversial as possible. The audience they want is full of soccor moms who get offended at the slightest thing after that. The SJW localization teams think they're revolutionary heroes saving the masses from problematic content, but really they're just doing what the NoA team wants in the first place.
This is also extremely frustrating for NoA, since they can't hire out any developers to create games they want. They aren't allowed to hire out developers to make their own projects, and NoJ controls all second and third parties. Even Retro, Nintendo's biggest non-jp second party, answers to NoJ.
Nobody talks about this, since if anyone goes public it would be a disaster for the company. But the damage has already started. It's fairly well known among the other publishers that there is an internal conflict going on at Nintendo. For that reason alone, they're staying far away from the NX, since Nintendo could enter a crisis any minute now.
Some of you might remember that Sega went through this near the end of their console days. One could hope Nintendo learned from their mistakes, and gets their **** in order fast.