Verge: "I waited until I heard it from all of my
sources, but Incineroar is in."
Insiders: "This can't be real, our
sources say Incineroar is in."
I'd be pretty willing to say Verge was real the whole time, but that Incineroar is legitimate bait. IIRC going into Ultimate Decidueye was by far the most popular Gen 7 Pokemon and the most sensible one to 'leak', so in stark contrast Incineroar makes sense as an intentional bait character.
This is by no means confirmed, just my opinion. Someone higher up may have used Incineroar as failsafe to keep the roster from leaking, or covering it up if it did, and in a way, it must be working if every insider and their mother is plugging their ears just because 'muh Incineroar.'
(Still pouring one out for
@Noipoi ,
@Smashing Ramen , and all the other Incineroar fans if he really got hyped up this much and didn't make it)