Frostwraith
The Demon King
There are other (and better) kinds of promotions other than adding two characters in Smash:Two can play, Frosty. It's not just the new game they're promoting, it's the Year of StarFox as well. They're gonna need serious advertising, so there's no reason to believe that one is plenty.
- Mass marketing
- Make an anime adaptation
- Merchandise
- Pre-order specials
- ...