I'm not saying that I know how to expand our scene. I'm just saying I know that a BR won't do so.
And I do think that there are ways to get the info out there, a section being the easiest and possibly more effective. A slower way to do it is just the old fashioned way: tell a friend. I've brought two people into the online scene seriously, and a bunch more casually; they're working on getting their friends and relatives to join, and on it goes. It's not perfect, but we have a serious advantage: a really ****ing awesome game. As the scene grows, we get more recognition and respect and tourneys. The effects are limited, of course, but I do think improvement is possible.