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To me Crash is way more recognizable than Lara Croft to casual fans...sort of. No offense, but Croft pretty much just looks like a person with guns. They may accidentally call Crash him a Sonic character or something similar, but as a "cartoon-y animal platformer" he's top ten for sure. Calling his series the Dark Souls of platforming still seems to resonate with CTRI said this in the RTC thread, but even what some questionable circles would refer to as "normies" love Crash. I'd say he's 100% above Lara, although MC is also up there with him. Don't mean to set any unrealistic expectations but I do honestly believe he's a lock, or at the very least should be.
Just my anecdotal experience but the number of people I know that don't play video games and still know who Crash Bandicoot is OR just exclusively play his games from time to time is pretty significant