Last time I came with nothing. This time I brought data.
The Smash community likes data. Ya’ll have data on stage sizes, platform heights, character frame data, etc. However, there is surprisingly little data on Smash Viewership. There is no repository of information to help the community understand why people watch their tournaments. This sort of information could prove very useful when designing a ruleset. To that end I gathered youtube video data from the 11 largest Smash Ultimate Tournaments. After analyzing the data I noticed some interesting trends which I will outline in this post. For reference here is the data in csv format:
https://github.com/Neil2TheKing/Smash_Bros/blob/master/smash_supermajor_set_info.csv
And here is the full analysis with all accompanying code:
https://github.com/Neil2TheKing/Smash_Bros/blob/master/Smash_Ultimate_Viewership_Analysis.ipynb.
I will summarize most of the key findings in this post, but if you want a deeper look definitely check out the analysis.
Insight 1: Tournaments Aren’t Attracting New Viewers
tournament
published_date
total_video_views
GENESIS 6
2019-02-01T18:30:19Z
6572319
Frostbite 2019
2019-02-23T15:38:05Z
4453771
Umebura Japan Major 2019
2019-05-01T06:11:02Z
743211
Smash 'N' Splash 5
2019-06-01T15:41:50Z
2541248
CEO 2019
2019-06-28T18:30:34Z
3099149
EVO 2019
2019-08-03T18:25:20Z
4873077
Super Smash Con 2019
2019-08-09T15:46:36Z
5798881
The Big House 9
2019-10-04T23:43:41Z
1390655
EVO Japan 2020
2020-01-24T08:39:05Z
329867
GENESIS 7
2020-01-24T20:08:21Z
2726444
Frostbite 2020
2020-02-22T15:42:57Z
6975594
The most viewed Smash Ultimate Tournament of 2019 was the very first tournament, Genesis 6. To a certain degree this is expected. Genesis 6 was the first large Smash Ultimate Tournament so naturally it drew a large crowd. However, no other Smash Ultimate Tournament that year came close to matching its audience size. Genesis 6 had 6.5 million total views. Frostbite 2019, the next tournament, was down to 4.5 million total views, a drop of 2 million. SNS5 had 2.5 Million total views, CEO had 3 million. EVO was hype, and raised the bar up to 5 million. SSC got 5.7 million total views, but then you’re back down to 3 million views per tournament for the rest of the year. Overall, 2019 was not an upward trajectory for the competitive scene.
Frostbite 2020 broke the Genesis 6 view record and has nearly 7 million views to its name. This is promising, but also misleading. Frostbite 2020 was the last major tournament before quarantine, so a lot of people are watching reruns of it because it’s the most recent tournament. The Smash World Tour announcement did increase hype for Frostbite 2020 and probably led to a lot of extra views, but if tournaments were still happening Frostbite 2020 would be smaller than Genesis 6.
Declining viewership is not good. Yesterday ZeRo posted a video saying that Smash Ultimate’s competitive scene is dying because of bad online. I’d argue that the Smash Ultimate competitive scene has been dying for the past year, not the past three months. And the reason the scene is dying is because the competitive scene doesn’t appeal to casual players at all.
Why didn’t Smash Esports get bigger after Genesis 6? Here’s my theory. When Smash Ultimate launched, a lot of people went online looking for Smash Ultimate content because that’s what people do nowadays. When Genesis 6 began, a lot of new / returning Smash players watched competitive Smash Bros for the first time… and they never watched again. Casual players were not impressed by competitive Smash Bros. Casual players opened the video hoping to see trains, lava, and pokeballs flying everywhere and instead they got 20 minutes of Tweek jumping up and down very intelligently. Genesis 6 got a lot of views because casual smash fans decided to give the competitive scene a chance, and they learned their lesson. Competitive Smash Bros wasn’t for them, and they didn’t return for future tournaments.
You see it in the numbers. The very next tournament went down 2 million views. EVO brought some Tekken and Street Fighter fans into the community, but Mario Kart players moved on. Ya’ll need to get the Mario Kart people back. If you cater Smash Esports to a highly competitive audience, The scene will never be taken seriously on a national scale. Smash needs to become bigger than EVO. In order to do this you need to tap into the 14 Million Smash Bros fans you are currently ignoring. Find out what the casual community wants from Smash Bros Esports and give it to them. They are your biggest potential fans.
Imagine if Football only appealed to professional athletes. That’s Smash Bros Esports right now. Currently Smash Bros Esports is a lot like Chess. Have you considered moving towards Poker? Poker players make way more money, and Poker is way more fun to watch.
Insight 2: Video Titles Affect Views
When you post a tournament set to your youtube channel, use the following format for the video title:
player1 (character1, character2, character3) vs player2 (character1, character2, character3)-Round-Format-Tournament
This format conveys the most important information up front, and clearly identifies the characters in the set for a potential viewer. Putting the characters in parentheses is very convenient, both from a lexicon perspective and a data science perspective. It also seems as though putting character names in parentheses significantly increases viewership. The data isn’t conclusive, but check this out:
#_of_characters_in_() --- average_views --- median_views --- number_of_videos
0 --- 17036.969811 --- 3086.000000 --- 265
2 --- 37636.862162 --- 9176.500000 --- 740
3 --- 43543.644068 --- 7265.500000 --- 118
4 --- 124999.4375 --- 21957.0000 --- 16
The first column represents the number of characters identified in parentheses. The other columns should be self explanatory. It turns out if you don’t put the character names inside parentheses, that video gets 20,000 fewer views on average and 5000 fewer on median. This means that a title like this: EVO 2019 SSBU - PG | Marss (ZSS) Vs. NVR | Elegant (Luigi) Smash Ultimate Tournament Top 256 will probably get more views than a video titled like this: Larry Lurr vs Zinoto - Ultimate Singles: Pools R2 Winners Semifinal - Genesis 7 | Wolf vs Peach. I cannot say this definitively for statistics reasons, but putting character names in parentheses should net more video views. Also, consistent formatting makes me happy
Insight 3: Viral Videos Drive View Totals
Most Smash Bros Tournament videos get between 5k-20k views. That’s not a lot for an esport. However, every tournament produces a handful of videos that go viral and get well over 100k views. These videos often account for over 50% of a tournament's total view count. After looking over all of these high performing videos, I identified four reasons tournament videos go viral.
1. Grand Finals Set: Grand Finals almost always get over 100k views.
2. Underdog Victory: Whenever a top player loses unexpectedly to an underdog, the video goes viral. If MKLeo loses a set in pools, that set is getting 100k views easy.
3. Star Power: Certain players are popular. Whenever Hungrybox plays a set, that set gets a solid 100k views. Same goes for Leffen. Top 8 sets with MKLeo usually get 100k views because MKleo is a fan favorite player
4. Unexpected Character Picks: When a top player picks an unexpected character, that video goes viral. Examples include Cosmos picking Corrin, MKLeo picking Byleth, and Riddles Picking Terry. The Smash audience likes seeing a large variety of characters at a high level. If you make that happen more often, your audience will watch more.
To see all of the sets with over 100k views yourself check out cell [25] in the analysis. The first 3 factors are outside of a TO’s control; you only get one Grand Finals per tournament, you can’t manufacture upsets (legally), and Hungrybox isn’t getting to Top 8 in Ultimate probably. However, factor #4 is leverageable. TO’s can encourage more character diversity by implementing the “Win With Three” rule. Your audience likes it when MKLeo plays Byleth. Make it happen more often!
Insight 4: The Fan Favorite Characters Are...
I grouped Smash Ultimate videos based on the characters used and I determined the median views per video for every character. I used the median instead of the mean because the median is more resilient to outliers. A complete list of characters with their median view count can be found in the analysis in cell [23]. It's really interesting and I highly recommend looking at this table in particular. Below I will summarize the major results.
Some characters have high median view numbers because the characters are rare and a top player decided to use them unexpectedly. Characters like Byleth, Terry, and Corrin fall into this category. Of the characters used in at least 10 sets, the most popular Characters from a viewer perspective are Ganondorf, Luigi, Joker, Captain Falcon, and Wario. The five least popular by the same metric are Daisy, Yoshi, Falco, Roy, and ROB. Notice that a character’s position on the tier list has nothing to do with the character’s popularity. OHKO’s are popular with Smash Ultimate’s audience; Characters like Wario, Luigi, and Jigglypuff are very popular among viewers.
In my opinion, the table highly suggests adjusting Smash Ultimate's ruleset to increase character diversity. Unexpected character picks get tons of views, and certain characters are way more popular than others; if your grand finals involves a Palutena main it's not going to do very well. If somehow you can encourage the Palutena main to play Ganondorf, that video=hype.
I would give closing thoughts here but I’m not done. Stay tuned for more.