Ok off topic but.. what is "COPPA"? Two youtube channels I watch are already discussing quitting over it.
A new FTC rule that's now affecting YouTube, where you have to mark your channel/videos as either for kids or not for kids.
Millions of kids watch YouTube. It's probably the most lucrative market on the site. My younger siblings watch YouTube all the time, with these videos made by adults that are remarkably stupid, obnoxious, and low-effort, but they're targeted towards kids and they have millions of subscribers and hundreds of millions of views. Think about that in comparison to your own favorite channels, and the difference is likely staggering.
Some of these channels are parents making videos with their kids playing video games or doing other activities, and they even get offered free trips to places like Disney and Atlantis so they can film their family trip there and create free marketing for millions of kids who will then ask their parents if they can go there. And this kind of stuff has been going on for years, but most adults/teenagers just don't notice because this stuff doesn't pop up for older people.
However, some YouTube channels targeting kids have more sinister, mysterious intentions. There's been a lot of videos in these categories that try to spring gore/horror and sexual themes on kids. The infamous "Spider-Man and Elsa" videos are one such mystery, created by adults on camera who are probably deranged in some way. I've also heard of things like Winnie the Pooh videos being made that have horror stuff in them later in the video to try and scare kids. It's incredibly sickening.
I think the main thing, though, was that there was some controversy regarding one aforementioned type of channel with parents and children, where the parents were doing things with/to their children that were pretty close to abusive (I think it was like they were scaring them in some way or something). That channel got a lot of heat and was discussed in the news, and I think it got shut down.
Then of course you have some YouTubers who just simply don't show discretion in how they make/market their videos, making videos about games like Fortnite or Minecraft but using profanity and suggestive content or language despite knowing or not knowing whether their videos are being viewed by kids.
COPPA basically has YouTube deciding to nuke channels that break that regulation. If your videos are marked for kids but are deemed inappropriate for kids, then they'll just take the whole thing down. It's another case of the government breathing down YouTube's neck, because these kinds of things have been going on for years, but YouTube hasn't put any effort into solving them in a reasonable manner. They've had plenty of time, but it wasn't a priority until just now.
A lot of the concern is presumptious. In theory, all you have to do is hit the big button on your channel that says "No, set this channel as not made for kids. I never upload content that's made for kids" like I did this morning and you have nothing to worry about. In theory, it should be the channels that mark themselves as for kids and then produce content that contains unarguably inappropriate content for kids that should be affected.
The larger issue comes from channels who don't explicitly make their content for kids, but aren't profane or otherwise explicitly mature. Arlo is a big example of this, as he's a family-friendly Muppet who never uses profanity or vulgarity and mainly covers Nintendo games, but sometimes covers/discusses horror games or other M-rated games. What's he supposed to do? What if one of his videos covering a more mature video game causes his channel to get flagged and deleted?
And I don't think it's entirely clear how much of this is decided by YouTube's infamous AI bot that analyzes videos, or how much of this is at the discretion of real human beings who browse these videos in search of things that might be inappropriate for kids. Neither situation is good since the infractions are so nebulous that no one knows what will and will not get you in trouble.
It's just another bullet point in the long list of things YouTube is doing to make things difficult for the average content creator because they're completely out of touch with normal people on YouTube.