And now since the topic of Springtrap came up and I mentioned Nemesis earlier, it's time for another one of Golden's ramblings no one asked for. :V
-clear throat-
I strongly believe that the best way to represent a horror series is to feature the killer or the monster or what have you whenever possible and plausible. You know, the actual horror element.
Think of it this way. If you were to be representing Nightmare on Elm Street, would you opt for anyone but Freddy Krueger?
If you were representing Halloween, would you pick anyone but Michael Meyers?
If Friday the 13th, Jason Voorhees, or any of his victims?
Even if Ripley was available as an option, would you not go for the Xenomorph for Alien?
Even in a gaming sense, who else would you realistically pick for Silent Hill other than Pyramid Head?
Would you really try to have Mike Schmidt instead of the titular Freddy or Springtrap if representing Five Nights at Freddy's?
This is why for example, the likes of Nemesis or Wesker are far more appealing to me for Resident Evil than Chris, Leon, Jill, etc.
Sure they could work, but when the alternative is a tall freak of nature with a rocket launcher and tentacles or a mutant Agent Smith, they just aren't as inspiring.