Speaking to MTV's Multiplayer, Jordan Itkowitz of Rainbow Studios discussed his upcoming Wii title, Deadly Creatures. He talked about the difficulty of making a game that appeals to both core and casual audiences on the system.
"I mean, it is kind of an experiment though, because everybody — from fans to the press to gamers — have been saying they want more core stuff on the Wii, and they're tired of the mini-game compilations," said Itkowitz. "So the response to [the game] so far has been really good. I hope people vote with their dollars in February so we can make some more. Otherwise, it's back to mini-games."
"All we can do is make the coolest, best game that we can and then just hope that it finds its audience," he continued. "I'd be lying if I didn't say there's a little bit of uncertainty there because you do look at the numbers about what's sold, and there haven't been that many core games that have broken out. Then again, there haven't been that many core games, period. You had a couple of ports, Okami and Resident Evil 4. Boom Blox is third-party but it's not exactly core... what else? No More Heroes did okay, but it was really niche."
"I think [Nintendo] knows that the gamers will wait patiently for the next Zelda or Mario, but it seems Nintendo's real focus is on creating the new genre and cross-demographic experiences — i.e. Wii Fit — that will pull in as many of those blue ocean swimmers as possible. So far it looks like it's been a very successful strategy," he added.
