It's more about reaching those people that perhaps don't hop onto smashboards that often and would otherwise miss out on events they would otherwise attend.Apparently Smash needs to be talked about in other places too.
LanSmash does the same thing. So do organisations and business' around the world.
It's just a good way to keep people in the loop, another avenue through which I can inform people about events and remind them.
Everything links back here, the idea is to talk about it here.