Perhaps, but I think you're not considering the context.
That is, pokes like Trubbish and Klefki are usually brought up to say that the new gens are uninspired, as if the existence of a few blah mons invalidates the whole gen's roster. And if that were true, then every gen would therefore be stupid because we have the likes of Muk, Stunfisk, Feebas aka Magikarp v2, etc., making the argument silly at best.
But yeah, I love Rowlet's head rotations too much. Especially since it appears to be totally seamless on its model, so his face practically just spins around like goddamn Yeta from Zelda Twilight Princess.