Ah. So the higher the view count for a vid the higher the amount per click?
It actually might be the other way around, btw I have that same page that Chain-ace just posted for my vids. I just don't go to tourney's and record vids anymore like him, that's why he gets so much more money.
Edit: It shows the potential of my idea though.
If the community had one or two accounts that all awesome vids were posted on (tourney vids / combo videos etc...) and had trusted people (like maybe The King from WC and Alex Strife from EC or something) then that account would get tons of subscribers/views/monetization money, even more if people are clicking the ads simply to support smash (although you are limited on the amount you can click per day btw).
I mean look at chain-ace's $10.00 a month isn't too shabby, with an account like the above mentioned it could be something like $200.00 or more, and you could use that to do an awesome monthly thing for the community, whatever the money is used for could be voted on or something.
Alternatively they both do like Genesis/Apex every year and they could use the whole year's worth of monteization money to pay the venue fee and have those tournaments each year without having to charge anyone a venue fee, that would be amazing. Or at least a greatly reduced fee.
Edit: I think the reason they give more CPC when the impressions are higher is because more people viewed the ad (even though they didn't click on it) so it's valued more.
It could also be for anti-spam purposes. Your clearly not abusing the system by having your friends click the ads if you are only getting 1 click every 2000 impressions.