I mean, to be fair, I like the movesets they've made for Goku and Naruto, they're creative and true to the character. I can't say anything about Ichigo since I have zero interest or knowledge of Bleach. Side note: To round out the presence of Shonen Jump's anime characters in the game they should add Luffy.
However, the game characters they've added, Bomberman, Black Mage, Chibi-Robo, and Isaac, are all not only good fits for a Smash game, but have really inspired moves. I love the little touches they didn't have to make, like Telly Vision following Chibi-Robo around, to Black Mage's entrance being selected from a party. It all makes SSF2 seem really lovingly well made.