Blu-ray discs are not expensive. Sure there's a licensing fee, which Nintendo pays wholly to Panasonic with their not-Blu-ray discs. the actually cost of materials is EXTREMELY low, lower than a flash chip on a circuit board.I doubt a 3DS card is any more expensive than a Wii U disc, because Blu-Ray is expensive, and Wii U discs are a modified Blu-Ray format, making them rarer and technically more valuable than a standard Blu-Ray disc, even though a standard Blu-Ray disc holds more data.
I think this misconception comes from when the PS3 launched, most HD and even some later Wii games rose to $60 US. That has a lot to do with the Blu-ray being new (very low production volumes) and the PS3 being sold at a $300+ loss at the beginning.
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