I'm a player, just a player, who loves the game. I've always thought that techniques and all that tounement mentality of "play to win or else" distracts from the fun of the game and the challenge of the fight. I'm one of those people who are overjoyed when I get someone who can play against me, and the playing is where I get all the fun and enjoyment.
Losing is great, it means that you can learn from your mistakes, and plus, it's not about winning or losing, it's about the game, and about the fight and the challenge. If all you care about is winning and losing, you're not caring about the game, you're just trying to be a winner (not to say that everyone who uses techniques only cares about winning).
All in all, any time you can lose, shake your opponents hand (or give him/her a pound) and say, and truly mean, "Man, that was a great match,"you had a good time. Case Closed.