Many inspections and studies have indicated that some beings with magical or supernatural capabilities are capable of feeding off the love people feel for cute things, then can create hallucinations of cute things of their own design, using the cuteness to fool their victims and slowly take control of them. Overall, it's a lot like mind control, but few beings are capable of using it like that, at least, not in such a dangerously powerful way, it's not a concern. Plus, it's not natural cuteness. We still haven't entirely figured out how natural cuteness can cause death to so many Internet-goers, but hey, at least it's something, It couldn't be used and extracted for such uses if it didn't have supernatural properties to it in the first place, we definitely know that.