What audience is SSB4 Amiibo really targeted at?

[the8thark]

Firstly some information.

14 Announced Amiibo so far.
In Australia that is 14 x $29.95 for a total of $419.30 - https://www.ebgames.com.au/any/any?q=amiibo
Placeholder price I know. But it got me thinking, is the Amiibo targeted at children or adults with fat wallets. We don't know what the prices of them will be and most collectors will just pre-order the lot when the dates and prices are announced meaning it might be hard to get some soon after release.

Also I was thinking, for the people who don't buy into Amiibo, how much of the gaming experience are they missing out on? We know what Amiibo does but I'm still on the fence as to if that's a big enough carrot to invest in them all. And it'll be a sizable investment too I think.

 

[S3OL]

I'm not looking to invest in them all but I think the target audience is both. Just because they've given us insight into how they're used for SM4SH, doesn't mean that they don't have other uses that they're keeping a secret from us.

I think that they're pretty neat and I'll be looking forward to pre-ordering Toon Link, ZSS and Zelda. Battle partners that learn from your play style in itself sounds like a good enough reason to purchase 'em.

 

[Deleted member 245254]

I'm probably getting around 2-3 Amiibo total, each a character with a different playstyle for me to practice against and tbh my thoughts are they probably intend for you to only need one. Train them up, make them your battle partner. Just pick your favorite idea of a "partner" character and stick with that. Hardcore collectors will still probably get them all anyway.

 

[Wanderer from Roseyard]

I'm sure Nintendo is going for the same target audience that's eating up Disney Infinity and Skylanders, whoever that may be. Kids whose parents have fat wallets?

Either way, I think amiibo are something you only need for your preferred character or small handful, rather than the aforementioned games where you need to keep getting more to experience all the games' content.

 

[Tino]

I don't plan on collecting all of the Amiibos as I'll only just end up wasting a lot of money. I only plan on getting the figurines of my main characters for the game.

 

[S3OL]

I don't plan on collecting all of the Amiibos as I'll only just end up wasting a lot of money. I only plan on getting the figurines of my main characters for the game.

Same here. Also, how do you get pictures like that in your signature? Sorry I'm a noob ;~;

 

[D-idara]

I'm probably getting a Samus Amiibo and hopefully a Ridley Amiibo, and maybe a Sonic Amiibo.

 

[Tino]

Same here. Also, how do you get pictures like that in your signature? Sorry I'm a noob ;~;

Point your mouse on your name on the top right corner, then go to Signature, then click on the Smiley face button and it will show all the different little pictures for each category.

 

[S3OL]

. . .

It was that simple?
Thanks anyway, I appreciate it.

 

[Renji64]

Amiibos are targeted towards casuals i may pick up 1-2 for the characters i use and for silly amiibo cpu tourneys.

 

[Tino]

It was that simple?
Thanks anyway, I appreciate it.

You're welcome.

 

[strawhatninja]

Amiibos are targeted to lure people away from Skylanders.

 

[Raijinken]

They're targeted at people who want a collectable figure of their favorite character that actually does something.

Personally, unless having a level 50 CPU of multiple characters really benefits me from a practice standpoint, I'm going to get Robin, or maybe Megaman and Marth too, and call it a day.

 

[LIQUID12A]

I see Amiibos as useful for both groups:

Casuals:

• Constant benchmark for improvement
• Consistent skill gap
• The computer won't be a jerk and taunt you
• Backup player for parties or when you have friends over
• Customization sounds fun

Competitives:

• Specific MU practice
• Mirror match practice
• CPU might learn to wavedash lol

I personally will only get the , and amiibo if he's revealed.

 

[HeavyLobster]

You're not really supposed to try to collect them all, you're supposed to pick your favorite character, though cashing in on Nintendo collectors is a nice bonus for Nintendo. Most people won't get all of them because there isn't any real reason for non-collectors to get more than maybe 2-3 Amiibo.

 

[ScottyWK]

If Nintendo wants to market it towards 18-25 year olds, they should throw a free one in with the purchase of the game. If they're confident in the product, then the free one may encourage people to buy a few more.

 

[Gameboi834]

It's targetted towards adults with fat wallets and kids who have the former.

 

[Vintage Creep]

It's targetted towards adults with fat wallets and kids who have the former.

There are no better words

 

[Mysteltainn]

I'd say it's aimed at both audiences. Kids will no doubt like them, while young adults like myself and a multitude of others on here would probably either collect as well or just prefer to have more emphasis on their favourite characters.

As for me, I'll probably grab a few, namely and (when finally revealed) though, and we'll see from there; it really depends on how they actually benefit me.

 

[Ryuutakeshi]

Amiibo is smack dab in the middle of the Venn diagram of collectors and nintendo fans.

 

[madBowers]

Amiibo is smack dab in the middle of the Venn diagram of collectors and nintendo fans.

Could not agree more. I could wave these off as being just for kids....
but some of them just look so awesome. I can see myself getting a few for my nerd collection.

 

[Brindor]

Collector's with big wallets, and children whose parents have big wallets.

 

[RedHotRubberDucky]

I plan to get three each for every figure.

One to open,
One to display in box SEALED
One to put sealed in storage for years.

 

[κomıc]

They're targeting the audience that care for them.

I'm planning to collect a bunch of them. That dream of having a table filled with "trophies" dating back to Melee is coming to fruition.