Yeah, to be fair, this is completely in line with ArcSys' development cycle, as long as you ignore the timing of NA/console releases. If anything, Chronophantasma has overstayed its welcome by a year, relatively.
Calamity Trigger - November 2008
Continuum Shift - November 2009
Continuum Shift II - December 2010
Continuum Shift Extend - December 2011
Chronophantasma - November 2012
Chronophantasma II/Extend - October 2014
July 18-20 is only the location test, and based on previous release dates it'd be safe to assume that CF will follow previous iterations and release in winter. Console releases didn't come until around half a year from arcade release, and NA localization several months after that. So if you're not the kind of competitive player or BlazBlue fan to import your copy, don't expect to be playing Centralfiction until summer 2016.