Firestorm88
Smash Lord
Here you can look at the requirements for unlocking characters and stages. Highlight only the criteria line if you don't wish to see what you'll unlock by doing it. Remember not to quote the post or you'll see everything. I originally wrote this post for NeoGAF but I figured I'd cross-post it here since there seem to be quite a few people here avoiding spoilers who might want to know HOW to unlock someone but not necessarily who.
Characters:
Most characters have multiple ways to unlock them. Subspace Emissary means attained when you get the character in Subspace Emissary.
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Stages
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Masterpieces
are not in the NTSC version of Brawl. Nintendo hates these games and their fans.
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Unlockable Music, Trophies, etc
Screw you. You're on your own.
Characters:
Most characters have multiple ways to unlock them. Subspace Emissary means attained when you get the character in Subspace Emissary.
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Ness
Play 5 VS matches | Reflect 10 projectiles | Subspace Emissary
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Marth
Play 10 VS matches | Finish Classic Mode on any difficulty | Subspace Emissary
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Luigi
Play 22 VS matches | Finish Classic Mode without using a continue | Subspace Emissary
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Falco
Play 50 VS matches | Finish 100 Man Brawl | Subspace Emissary
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Captain Falcon
Play 70 VS matches | Finish Classic Mode on Normal or higher in less than 12 minutes | Subspace Emissary
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Lucario
Play 100 VS matches | Play Target Smash on every difficulty level | Subspace Emissary
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Solid Snake
Play 130 VS matches | Play on Shadow Moses Island 15 times | Subspace Emissary
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R.O.B.
Play 160 VS matches | Subspace Emissary
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Ganondorf
Play 200 VS matches | Finish Classic Mode on Hard with Link or Zelda | Subspace Emissary
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Mr. Game & Watch
Play 250 VS matches | Beat Classic Mode with every character | Subspace Emissary
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Sonic the Hedgehog
Play 300 VS matches | Finish Classic Mode with 10 characters | Subspace Emissary
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Jigglypuff
Play 350 VS matches | Finish Event Match 20 | Subspace Emissary (Found in back door of Swamp after finishing the story)
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Toon Link
Play 400 VS matches | Finish Classic Mode as Link after finishing Subspace Emissary | Subspace Emissary (Found in back door of Forest after finishing the story)
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Wolf O'Donnell
Play 450 VS matches | Finish Boss Rush Mode as Fox | Subspace Emissary (Found in back door of Ruins after finishing the story)
Stages
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Mario Bros.
Finish Event 19
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Spear Pillar
Finish Event 25
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Elecktroplankton
Finish Event 28
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Green Hill Zone
Unlock Sonic the Hedgehog
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Great Sea
Unlock Toon Link
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Flat Zone 2
Unlock Mr. Game & Watch
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Luigi's Mansion
Play as Luigi in 3 VS matches
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Big Blue (Melee)
Play as Captain Falcon in 10 VS matches
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Green Greens (Melee)
Play as Kirby in 20 VS matches
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75m
Play as Donkey Kong in 20 VS matches
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Jungle Japes (Melee)
Play 20 VS matches on Melee stages
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Pokemon Stadium (Melee)
Play 20 VS matches on Pokemon Stadium 2
Masterpieces
Earthbound and Fire Emblem
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Donkey Kong
Have at least 10 hours of play time logged into the game
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F-Zero
Finish Subspace Emissary having used Captain Falcon at least once
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The Legend of Zelda: Ocarina of Time
Play as Toon Link at least 10 times
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Super Mario Bros. 2
With at least 5 VS matches with Peach
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Super Mario World
Play on Yoshi's Island (Melee) at least 3 times
Unlockable Music, Trophies, etc
Screw you. You're on your own.