Sports radio is an awful audience, and I love sports radio. Video games aren't sports. Melee is not a sport. Just like it doesn't need to be a "fighting game" to be competitive, it doesn't need to be a sport either. "E-sports" and "Cyber sports" are quite honestly cringe-worthy names. We don't want a sports audience, nor are we going to get one. We're not going to get the 40 year old middle/upper middle class putting away their golf clubs and picking up their children's old Gamecubes. Someone posted somewhere, might have even been here, that they had called a national ESPN Radio show, one of my favorite shows, and posted the clip. They basically laughed off the idea of competitive video games, like "it's nice and interesting but come on now, you're calling with that?"
If you want Melee, or competitive gaming in general, to get big, you need the Facebook, internet, cell phone generation audience. One of my favorite sports radio hosts talks about ratings and demographics a lot. It doesn't matter how big the audience is if they don't want what you're pushing. Sure, your local sports station may get a **** ton of listeners, but the demographic of "non-casual gamer" is vastly different than the demographic of "sports radio listener".
As for what else we can do, spread the word at a person to person level. Are you in high school or college? Start some fests. Tell your friends. Post fliers. Get on the internet and tell people that we exist and that the game is fun as ****. You're not going to turn non-gamers into ones, but you sure as hell can turn casual ones into competitive ones. The game is our thing. It's what we do. It's also our best tool, to just sit down and play the ****ing game with people.