Mainly just run in and block
Characters like villager do terrible against shield, especially if they have a bad grab like villagers.
Also check if the projectile explodes or if it has energy. Explosions can be absorbed by down b of course, but some moves have a wierdly timed explosion that some dont know about. Like villagers lloid.
i swear im not trying to compare everything to villager, its just its the first character that i think of
Villager loses pretty badly to Lucas, in my opinion. Lloid Rocket loses to PK Fire and zair, and fair/bair lose to shield. Lloid Rocket, in particular, is useless for Villager in the match-up because of how long it takes for it to become active. You can PK Fire it on reaction to destroy it as it appears
and hit Villager at the same time. Tree and dash attack are unreliable for Villager because they can both be reflected for kills with f-smash, as can
his f-smash. Off-stage, Villager is extremely susceptible to the dair spike because his recovery doesn't protect him from the multi-hit nature of the attack and Lucas can just dair him repeatedly by re-grabbing the ledge until his recovery runs out of fuel.
The only things Villager really has going in this match-up is bowling ball off the ledge (which he has against
any character, really) and the ability to go as deep as he wants to Pocket PK Thunder for the gimp. To combat this, however, all you need to do is get a lead (preferably a stock lead) and just camp center stage to force him to approach. Shield completely destroys all his options due to his very slow grab and weak conversions off of said grab. You can use PK Freeze as a safe, low commitment option to pressure a ledge-camping Villager; its very low endlag makes it very non-commital since you can choose when to stop the move if you see Villager taking action. Hitting Villager with PK Freeze at the ledge without invincibility will net you an unsurvivable stage spike on every legal stage except for Duck Hunt and Castle Siege since the upward trajectory it launches at will push Villager into the lip of the stage.