I don't think they'd throw away their reputation just like that. But the info given by Stealth and the others is TOO vague. "Hey a new character is coming I have a source"
Sean however stated that the character will be released this month. Which is more of a statement. As to who it is it could either be Wolf or Inklings. But I don't see Wolf causing a social media buzz as much as the Inklings.
Or you know, this could all just be a troll, but then again, reputation.
Stealth said the character would be revealed "within the next week" the same day he said everything else.
https://twitter.com/Stealth___/status/651458999532056576
I honestly still believe the character being mentioned is Ridley.
I can legitimately see that as a possibility, but I think K. Rool or Inkling are more likely. Tthe statement about "not being ballot" I think is just because they were started before the ballot closed, that's what many people already believe anyway--they couldn't have started ballot characters until the ballot actually ended (which I think is a ludicrous idea, they could easily use early ballot data).
The main problem I have with Inkling is the timing. I think they either would've had Inklings prepared to be released in time for Splatoon's launch, or planned them after Splatoon became a massive success, which probably would've taken a bit more time before they could work out all the details, and by E3 at least they undoubtedly had not planned Inklings.
K. Rool, on the other hand, they could've had concepts drawn up for him long before, and they knew he was overwhelming popular. When he received massive requests in the ballot as well, they could've immediately gotten to work on him after they finished the last batch of DLC characters (who were probably completed at least a month before they released).
From that standpoint I feel K. Rool is the more likely pick, but Inklings are certainly possible. Likewise, Ridley could work for the same reasons as K. Rool, but Sakurai's statements on Ridley simply force me to put him at a lower position by default. But I certainly no longer think its impossible.
...What gold mine?
It's more debunking of the SK rumor as far as I can see.
But yes, he'd get his own Amiibo and a Smash one.
Why, though?
Why Ridley?
After Sakurai going from "He'd probably be impossible" in Brawl to "Ridley as a fighter would comrpomise his character" less than a year ago.
His popularity has taken a nosedive after the game came out and that was one of his strongest points as a candidate.
Edit: I can't remember who in the mess said this in particular, but they said that the character "wouldn't be a shock" that they got in.
RIDLEY GETTING IN THE GAME WOULD HAVE THIS SITE IMPLODE ON ITSELF FROM SHOCK AND SALT
Yeah, this is another problem I have with Ridley. Ridley would definitely be a massive shock. Neither Inklings or K. Rool would be all that much of a shock at this point.