I guess I'm not really surprised. Interesting point Chi makes. Although the primary issue with his argument is that not targeting a specific market segment--ie trying to be everything for everyone--has never been a successful business model. True, it might possibly boost revenue to just let the subscription market be, but the counterpoint to that is mentioned earlier: the costs would be enormous. This always happens: when a firm tries to be too broad in its targeting, the costs will always go up.
Who knows, maybe revenues would go up more than costs, but is it worth the risk? Decades of conventional business wisdom is working against his argument.