Sinji
Smash Master
After meeting people from the business sector, this is my analysis on the business world today.
WHY COMMUNICATION SKILLS MATTER
Today's business environment presents us with an increasingly complex set of circumstances. Global competition, the impact of new technology and constant, rapid change have forced organizations to reinvent themselves and their corporate behaviour. For individual employees, regardless of their job description, that means more attention both to communication skills and to strategies for applying them in the workplace.
Global Competition
Few could have foreseen at the beginning of the 1980s the pressure that global competition would put on most businesses. Faced with challenges from multinational competitors, business organizations have had to become more flexible, more innovative, and more responsive to the marketplace. And managers have discovered the difficulty of responding to customers and managing operations across geographic and cultural boundaries.
In addition, rapid advances in technology, frequent changes in product design, and broader marketplaces mean that many managers no longer understand in detail the work their employees do or how they do it. Thus they depend on other people for information about the work they do and about customer response, new business opportunities and market trends. Without strong communication skills, critical information can reach managers too late or not at all.
New Technology
Rapid change increases the flow of information, as does the communication technology most managers now have at their disposal. Unfortunately, neither necessarily increases the quality or the accessibility of the information. On the contrary, rapid advancements in communication technology over the past 10 years have swamped most managers with information they can no longer handle efficiently or pass along effectively.
WHY COMMUNICATION SKILLS MATTER
Today's business environment presents us with an increasingly complex set of circumstances. Global competition, the impact of new technology and constant, rapid change have forced organizations to reinvent themselves and their corporate behaviour. For individual employees, regardless of their job description, that means more attention both to communication skills and to strategies for applying them in the workplace.
Global Competition
Few could have foreseen at the beginning of the 1980s the pressure that global competition would put on most businesses. Faced with challenges from multinational competitors, business organizations have had to become more flexible, more innovative, and more responsive to the marketplace. And managers have discovered the difficulty of responding to customers and managing operations across geographic and cultural boundaries.
In addition, rapid advances in technology, frequent changes in product design, and broader marketplaces mean that many managers no longer understand in detail the work their employees do or how they do it. Thus they depend on other people for information about the work they do and about customer response, new business opportunities and market trends. Without strong communication skills, critical information can reach managers too late or not at all.
New Technology
Rapid change increases the flow of information, as does the communication technology most managers now have at their disposal. Unfortunately, neither necessarily increases the quality or the accessibility of the information. On the contrary, rapid advancements in communication technology over the past 10 years have swamped most managers with information they can no longer handle efficiently or pass along effectively.
