I actually don't think Square is too bad about that. Aside from their mobile outings, of course. Plus the only Namco series I really play is Soul Calibur, which they release and then just kind of forget about. Like, I think we had one piece of DLC for SC5 that wasn't additional clothes for the character builder. And I don't think there's actually very many incidents of MS doing that with their first party titles.
But yeah, I think that DLC is a good idea in practice but becomes problematic once companies start chopping pieces of the game out in order to make it DLC. I also agree with pay-to-win being bad, since it creates unbalanced games and quickly becomes like TCGs where, in a casual environment, it's more about whoever dropped more money on the game rather than skill. I really don't know why people freak out when they see the words "subscription fee." To be blunt, $15 a month is actually pretty cheap if you have a decently paying job. And if you really can't afford it because you're a poor college kid, then you probably shouldn't be investing time into an MMORPG anyway.
Let's talk about a notorious (For me atleast) game called Tales of Xillia made by Namco Bandai. Each costume is $3 which is bull**** and prepare for a text wall, but this isn't a rant text wall, this is a full list of DLC for Tales of Xillia and that DLC works in Tales of Xillia 2 but it has it's own so we're going to count it all as one big DLC
A.) Milla has 15 costumes
http://www.youtube.com/watch?v=u_djgAViEEs
http://www.youtube.com/watch?v=bsHEASl7zBk
In order of appearance:
1. Original outfit (Free)
2. Spirit form (Free)
3. Casual style
4. School outfit / BGM
5. Swimsuit
6. Maid
7. Tales of Phantasia - Dhaos / BGM
8. Tales of Destiny - Stahn Aileron / BGM
9. Idolmaster 2 / BGM
10. Color variation
11. Star Driver
12. Santa outfit
13. Sports outfit
14. Tales of Graces F - Asbel Lhant / BGM
15. Songstress / in the second video linked
B) Leia has 10 costumes
http://www.youtube.com/watch?v=yrQf6SQmJmU
In order of appearance:
1. Original outfit (Free)
2. School outfit / BGM
3. Swimsuit
4. Maid
5. Tales of Eternia - Farah Oersted / BGM
6. Idolmaster 2 / BGM
7. Color variation
8. Star Driver
9. Santa outfit
10. Sports outfit
C) Elize has 10 costumes
http://www.youtube.com/watch?v=e_3PQ03gYLQ
In order of appearance:
1. Original outfit (Free)
2. School outfit / BGM
3. Swimsuit
4. Maid
5. Tales of Phantasia - Mint Adenade / BGM
6. Idolmaster 2 / BGM
7. Color variation
8. Star Driver
9. Santa outfit
10. Sports outfit
D) Jude has 12 costumes
http://www.youtube.com/watch?v=8SurGQU_9HE
In order of appearance:
1. Original outfit (Free)
2. Medical outfit (Free)
3. School outfit / BGM
4. Swimsuit
5. Butler
6. Tales of Destiny - Leon Magnus / BGM
7. Tales of Phantasia - Cress Albane / BGM
8. Color variation
9. Star Driver
10. Santa outfit
11. Sports outfit
12. Tales of Vesperia - Yuri Lowell / BGM
E) Rowen has 9 costumes
http://www.youtube.com/watch?v=KDSNHCNn-QM
In order of appearance:
1. Original outfit (Free)
2. School outfit / BGM
3. Swimsuit
4. Butler
5. Tales of Destiny 2 - Barbados Goetia / BGM
6. Color variation
7. Star Driver
8. Santa outfit
9. Sports outfit
F) Alvin has 10 costumes
http://www.youtube.com/watch?v=0m5K8UZopAI
In order of appearance:
1. Original outfit (Free)
2. Casual outfit
3. School outfit / BGM
4. Swimsuit
5. Butler
6. Tales of Symphonia - Kratos Aurion / BGM
7. Color variation
8. Star Driver
9. Santa outfit
10. Sports outfit
Note: BGM means that battle music changes when equipped. School set has same music for everyone, the rest are all costume specific!
And now for infos on DLCs:
I.) Jude's Yuri and Milla's Asbel outfits come as preorder bonus for ToX2 game. Included with that one is also Ludger's Emil costume for ToX2. Yuri and Asbel outfits are usable in both ToX and ToX2.
II.) Jude's Cress and Milla's Stahn costumes are preorder bonus for ToX. Both outfits are usable in both ToX and ToX2.
III.) Milla's songstress costume only comes as DLC code with special edition of Ayumi Hamasaki's FIVE album. Even after more than a year codes are still valid, and they don't appear to have an expiry date. The outfit is usable in both ToX and ToX2.
IV.) ToX2 DLC includes a sports set for all nine playable characters in ToX2. However, sports outfits for ToX crew are compatible with ToX as well. So you can have Jude as football player, Elize as gymnastic wonder, and so on.
V.) All DLC costumes for ToX are compatible with ToX2.
VI.) Ingame costumes you obtain for Milla, Jude, and Alvin, plus color variations are obtainable in ToX2 by completing character episodes in that game.
VII.) I'm pleasantly surprised that US version got Idolmaster 2 costumes.=D However, it's very unlikely we'll get Star Drives costumes, much less Milla's songstress costume. Still, I nabbed her costume in order to show it to you girls and guys.
So I hope this little wall of text clears up any questions you may have about the costumes. (Copied and pasted from a Gamefaqs board and altered slightly for forum usage), I lost track of how much DLC Nam**** Bandouche shoe horned in for ONE GAME ALONE!!!