
I found this 2000s-era Nickelodeon branding design bible and they actually gave a plotline to it.
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If you don't get it, Churchill is a British insurance mascot (we love our insurance mascots over here for some reason) who's catchphrase is "Oh yes!", the Captain Falcons are just there so you're constantly hearing "Yes!" during the battleChurchill
Churchill
Novice class
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Stage: Onett
Opponents: Border Collie Duck Hunt, invisible giant Captain Falcon x 2
Song: Big Brain Academy
Rules: The Captain Falcons avoid conflict with the main fighters and spam Falcon Dive against each other. Defeat Duck Hunt to win.