Sorry to make another Nick related post, too caught up in the NASB hype, heh.
I think the reason SpongeBob was such a hit with adults as well as kids was because, while other shows (on TV in general, not just animation or kids' TV) were trying to position their shallow comedy as genius thought-provoking wit, SpongeBob was a genuinely clever show that presented itself as dumb and asinine.
I think the reason SpongeBob was such a hit with adults as well as kids was because, while other shows (on TV in general, not just animation or kids' TV) were trying to position their shallow comedy as genius thought-provoking wit, SpongeBob was a genuinely clever show that presented itself as dumb and asinine.