Gideon
09-30-2005, 05:31 PM
SmashBoards.com is trialing a new format of advertising called IntelliTXT. As you know, Advertising helps keep the site going for our users to enjoy free of charge. When reviewing different forms of advertising, we try and choose formats that are non-intrusive and offer relevant information to our readers.
What is it?
The green links are provided by a product called IntelliTXT, it scans each page for both appropriate advertiser key-words and contextual relevancy. If a match is found, a small number of words can be subtly enhanced directly within the page. You will recognize the keywords by the green double underline that distinguishes them from other types of link.
How does it work?
A reader's mouse passing over any highlighted key-words will be presented with a Tool Tip describing an advertiser's product or service. If the reader then chooses to find out more information they can click on the key-word and it will act like an ordinary link taking them to a page belonging to the advertising company. For every click on a highlighted key-word, we will receive a small payment. If the reader is not interested in the advertiser's product or service, they simply read on, with little or no disruption.
What if I don’t want to see these ads?
IntelliTXT is user-activated. If you aren’t interested in the offer from the advertiser, you can simply move your mouse off of the green hyperlink. If you see any advertiser's products or services that interest you, feel free to click on the link. Hopefully you'll benefit, the advertiser will benefit, and we will benefit too. If not, don't scroll over the keywords and don't click and your reading experience will be uninterrupted. If you do not want to ever see these ads, you can turn IntelliTXT off by clicking on the “whats this” link within the ad box and using the turn-off functionality.
When will I begin to see this?
We will be implementing a test of IntelliTXT within the next 24-48 hours.
What is it?
The green links are provided by a product called IntelliTXT, it scans each page for both appropriate advertiser key-words and contextual relevancy. If a match is found, a small number of words can be subtly enhanced directly within the page. You will recognize the keywords by the green double underline that distinguishes them from other types of link.
How does it work?
A reader's mouse passing over any highlighted key-words will be presented with a Tool Tip describing an advertiser's product or service. If the reader then chooses to find out more information they can click on the key-word and it will act like an ordinary link taking them to a page belonging to the advertising company. For every click on a highlighted key-word, we will receive a small payment. If the reader is not interested in the advertiser's product or service, they simply read on, with little or no disruption.
What if I don’t want to see these ads?
IntelliTXT is user-activated. If you aren’t interested in the offer from the advertiser, you can simply move your mouse off of the green hyperlink. If you see any advertiser's products or services that interest you, feel free to click on the link. Hopefully you'll benefit, the advertiser will benefit, and we will benefit too. If not, don't scroll over the keywords and don't click and your reading experience will be uninterrupted. If you do not want to ever see these ads, you can turn IntelliTXT off by clicking on the “whats this” link within the ad box and using the turn-off functionality.
When will I begin to see this?
We will be implementing a test of IntelliTXT within the next 24-48 hours.